Revenue Marketing

Insights | Revenue Marketing

Why enterprise B2B marketing teams keep producing content that sales ignores

Marketing is not producing bad content. It is producing content for the wrong person. That distinction matters more than most leadership teams realise, because it means the problem is not a quality problem. It is not a creative problem. It is not even a budget problem. It is a targeting problem, and it sits at…

Read More Why enterprise B2B marketing teams keep producing content that sales ignores
Insights | Long Sales Cycles | Revenue Marketing | Revenue Operations | Traditional Industries

The last touch didn’t close the deal. Stop crediting it.

Having worked across both B2C and B2B, the difference in how each world thinks about attribution is stark. In B2C, the infrastructure is mature. The feedback loop is tight, the buyer is one person, and the tools were built specifically for that journey. You could measure, test, and optimise with reasonable confidence that what you…

Read More The last touch didn’t close the deal. Stop crediting it.